The Five Numbers
Why "I need more clients" usually isn't the problem, and the five numbers Danielle checks first to find exactly where a booked lash business is leaking money.
The Profitable Lash Business Class · free and live
How Booked Lash Artists Keep More of What They Make and Get Their Time Back (Without Adding Clients, Working Longer Days or Opening Another Location)
Live with Danielle Rae, who has spent almost 20 years building lash businesses: two studios, a training academy and her own lash supply brand. At 33, close to $1M in revenue, she had to borrow $10K to make payroll. This is what she fixed.
Monday, October 26 · 7:00 AM Pacific
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Free · about 60 minutes on Zoom, plus live Q&A
Danielle RaeLash artist since 2007
Where Danielle shows up every week
17K on Instagram
2.3K on YouTube
Behind the Brilliance podcast
On Monday
Here's what you'll learn
The Profit Price
How to price for margin instead of matching the artist down the street, and raise prices on loyal clients without losing them.
The Freedom Systems
The rebooking, VA and team setup that lets your business run without you behind the lash bed every hour.
The shift that changed everything
More clients can grow a business, but they can't fix a leaky one. Before you chase anyone new, find the leak.
At 33 I was close to $1M in revenue and I still had to borrow $10K to make payroll. Fully booked isn't the same as profitable.Danielle
Your host
Meet your host
Danielle Rae
Lash Executive · studio owner, educator and founder of Brilliant Lash Pro
Danielle started lashing in 2007 with no followers, no clients and no clear roadmap. In 2009 people were still asking her if lashes were just a fad.
She went on to build two studios, Garnet Lash Studios in San Diego and Monterey, a training academy and her own professional lash supply brand. At 33, close to $1M in revenue, she had to borrow $10K to make payroll. More clients, more staff, more revenue, and almost everything that came in went straight back out.
That's when she stopped asking how to make the business bigger and started asking how to make it work for her. It's what she talks about every week on Lashes & Coffee and Behind the Brilliance, and it's what this class is about.
Lashing since 2007Two studios and an academyFounder, Brilliant Lash Pro
19 yrsbuilding lash businesses, starting with zero clients in 2007
2 + 1lash studios and a training academy she built and ran
$1Min revenue she was close to at 33, before she learned margin
"Revenue and profit are two very different things."Danielle Rae
Free when you register
The Five Numbers Scorecard
The one-page sheet Danielle uses to check rebooking rate, new client retention, average ticket, visit frequency and annual client value, with the benchmarks she looks for.
Fill it in with last month's numbers before Monday. It takes about ten minutes with your booking software open, and it shows you where to look first when the class starts.
Delivered in the WhatsApp group when you joinDanielle Rae · Lash Executive
The Five NumbersScorecard
- Rebooking rate____ %
- New client retention____ %
- Average ticket$ ____
- Visit frequency____ wks
- Annual client value$ ____
find the leakFree
Her own story
She learned this the expensive way
From her channel
Watch Danielle break it down
Results shown are Danielle's own and aren't typical or guaranteed. What you earn depends on your work, your market and many other factors.