Already built for Danielle Rae

I spent the last 96 hours building a way for you to make an extra $100k per month from the lash artists who already follow and buy from you, without more hours behind the lash bed.

Start here

Before the deliverables

Four things I noticed
before I built anything.

01

The problem

Everything you teach about the business is free, or sold one hour at a time.

You've spent almost 20 years on this: two studios, an academy, a supply brand, a podcast, and 17K followers who already trust you on the business side. But that business education is either given away in the Insider community, your free courses and the Business Checkup, or sold as a 1:1 session by application. So the only way the number goes up is more of your hours.

  • Brilliant Lash Pro Insider communityFree
  • Free courses and the Business CheckupFree
  • Brilliant Circle upgradeLow ticket
  • 1:1 strategy sessions, by applicationYour time
  • A group program sold on a callnothing here

The deepest help on the page is 1:1, and every one of those hours is yours.

02

Someone who was exactly here

We took an operator from $0 to $100K a month with fewer than 800 followers.

They had a free community, some 1:1 work and nobody on the phones. We built one high-ticket program and sold it on a live webinar to the small audience they already had. The audience didn't change and neither did their week. What changed was that the people who already trusted them finally had something bigger to say yes to.

BeforeFree community + 1:1 hourshelp given away, or sold by the hour
AfterA group program, sold on a webinarsame audience, same hours

A Creator Growth Solutions client, under 800 followers when we started.

03

The maths

Your audience, at a price that matches what they're really buying.

A booked lash artist doesn't need another technique course. She needs what you learned at 33, close to $1M in revenue and borrowing $10K for payroll: where the money leaks, how to price for margin, and how to stop being the only one holding it all up. If that's worth a few thousand extra a month to her, twelve weeks with you at $3,000 is an easy yes. Six of them a month isn't a stretch.

17K + 2.3Kon Instagram and YouTube, plus the artists already buying Brilliant Lash Pro
6 / moLash Executive Program enrollments from one live class a week, an assumption we'll check on the call
$18K / moat $3,000 each. The $100k figure is the ads-on version of this.
04

The objection you're already forming

"That sounds like more work." It's one call a week.

High ticket done badly is a calendar full of 1:1s, which is exactly what you'd be trying to get away from. Done properly it's one 75-minute group call a week before your first client, numbers and questions handled async in the community, and your team taking the sales calls. You already go live at 7 AM for Lashes & Coffee. This turns that habit into one paid block a week.

  • 1 × 75 mingroup call a week, hot seats on pricing, rebooking and hiring
  • Asyncnumbers and questions in the community, your team answers within 48 hours
  • 0sales calls taken by you. Your team runs every Profit Strategy Call.

So instead of explaining it, I built it. The offer, the class, the funnel, the emails and the ads, all below.

See what's built

Here's the whole model,
already built:

The high-ticket offer01
lashexecutive.com/programThe Lash Executive Program preview The offerThe Lash Executive ProgramThe 12-week program the whole funnel sells, built on The Five Numbers, The Profit Price and The Freedom Systems, with a Five Numbers Dashboard her team builds for every client.Open preview
The funnel03
lashexecutive.com/classRegistration page preview 01 · RegistrationRegistration pageThe Profitable Lash Business Class with your three pillars, The Five Numbers Scorecard as the free gift and a countdown to Mondays at 7 AM Pacific.Open preview lashexecutive.com/class/thanksThank-you page preview 02 · Thank youThank-you pageCalendar buttons, the reply-yes email and the WhatsApp group where The Five Numbers Scorecard is waiting.Open preview lashexecutive.com/class/replayReplay & application preview 03 · ReplayReplay & applicationThe replay with a short application built in, so the artists who are ready book a Profit Strategy Call with your team.Open preview
Webinar presentation01
lashexecutive.com/class/liveThe Profitable Lash Business Class, live preview Click through itThe Profitable Lash Business Class, liveThe full Monday class, built on The Five Numbers, The Profit Price and The Freedom Systems, ending on the invite into The Lash Executive Program.Open preview
Ad creatives03
instagram.com/lashexecutiveStatic ad preview 01 · StaticStatic adOne image in the feed for the lash artist who's fully booked and still not keeping enough of what she makes.Open preview instagram.com/lashexecutiveCarousel ad preview 02 · CarouselCarousel adSwipe it inside the phone, from borrowing $10K to make payroll to your three pillars and a seat on Monday morning.Open preview scripts · in your voiceVideo ad scripts preview 03 · VideoVideo ad scriptsTalking-to-camera scripts in your voice, three hooks each, all pointing at Monday's Profitable Lash Business Class.Open preview
Email sequences03
sequence · sign-up to livePre-webinar preview 01 · Sign-up to livePre-webinarGets her from the moment she signs up to actually showing up on Monday at 7 AM Pacific, coffee in hand.Open preview sequence · replay windowPost-webinar preview 02 · Replay windowPost-webinarFor the ones who watched and haven't applied yet, from the replay to the last call for The Lash Executive Program.Open preview sequence · booked to callPre-call preview 03 · Booked to callPre-callGets every applicant ready for her Profit Strategy Call: her five numbers, where the business is leaking and what she wants it to pay her.Open preview

Who built this

Diego Treviño · Creator Growth Solutions

How we collected $108,601.79 in May with a low ticket funnel and no audience

How we're scaling a coaching offer from 0 to 6 figures a month (without a big audience)

@DiegoTrevin @diegotrevin

Book a call

A 20-minute discovery call. No plan and no price on it, just whether this model is real for you. If it's a yes, the plan comes on the second call.

Book a call